| Description |
1 online resource (viii, 311 pages) : illustrations |
|
text file |
| Contents |
Understanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes : determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits section -- Writing the fees slot -- Summary : the proposal development process. |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
"The third edition of Writing Winning Business Proposals is thoroughly updated, with new examples and scenarios, the latest information on fees and collaboration, useful worksheets, and more - all arranged in a new, user-friendly package."--Back cover. |
| Language |
English. |
| Subject |
Proposal writing in business.
|
|
Business report writing.
|
|
Business writing.
|
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Affaires -- Rédaction de projets. |
|
Style commercial. |
|
Business writing |
|
Business report writing |
|
Proposal writing in business |
| Added Author |
Romano, Joseph D.
|
|
Freed, Shervin.
|
| Other Form: |
Print version: Freed, Richard C., 1946- Writing winning business proposals. 3rd ed. New York : McGraw-Hill, ©2011 9780071742320 (DLC) 2010026599 (OCoLC)613427905 |
| ISBN |
9780071742337 (electronic bk.) |
|
0071742336 (electronic bk.) |
|
(print) |
|
(print) |
|
1282905368 |
|
9781282905368 |
|
9786612905360 |
|
6612905360 |
|
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