| Description |
1 online resource. |
| Series |
Book Apart ; Number 9 |
|
Book Apart (Series) ; no. 9.
|
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Foreword by JEFFREY ZELDMAN Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong. Good research is about asking more and better questions, and thinking critically about the answers. It's something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch. |
| Subject |
Web sites -- Design.
|
|
Web site development.
|
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Research.
|
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Human-computer interaction.
|
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Sites Web -- Conception. |
|
Sites Web -- Développement. |
|
Recherche. |
|
research (function) |
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Human-computer interaction |
|
Research |
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Web site development |
|
Web sites -- Design |
|
Electrical & Computer Engineering. |
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Engineering & Applied Sciences. |
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Telecommunications. |
| Added Author |
Zeldmaneditor, Jeffrey, writer of introduction.
|
|
Fox, Rose, editor.
|
| Other Form: |
Print version: Hall, Erika. Just enough research. New York, New York : Book Apart, 2014, ©2013 9780735714441 |
| ISBN |
9780133964394 |
|
0133964396 |
|
9781937557119 |
|
1937557111 |
|
9780735714441 (print) |
|
0735714444 (print) |
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