| Description |
1 online resource |
| Series |
Routledge studies in innovation, organizations and technology |
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Routledge studies in innovation, organization and technology.
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| Contents |
Cover; Title; Copyright; Dedication; Contents; List of illustrations; Acknowledgments; 1 The environment; 1.1 High Technology: definitions, characteristics, environment, importance; 1.2 Definitions of High Technology by (inter)national organizations and its delimitation vis-à-vis its distinguishing features; 1.3 The "chasm"; 1.4 The significance of High Technology; 2 Business culture and High Tech enterprises; 2.1 Strategic concerns and approaches; 2.2 Culture of innovation in High Tech enterprises; 2.3 Composition of strategic-culture approaches; 3 Integration |
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3.1 The role of marketing in High Tech enterprises and the importance of integration3.2 Presentation -- analysis of integration models; 4 The model; 4.1 Variables of the framework; 4.2 Adopted viewpoint of communication- collaboration-integration; 4.3 The goals for the proposed framework; 4.4 Proposed framework; 4.5 Contribution of the proposed theoretical framework; Bibliography; Index |
| Bibliography |
Includes bibliographical references and index. |
| Subject |
Marketing.
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Marketing research.
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Technological innovations -- Management.
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Strategic planning.
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Technology.
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Marketing |
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Technology |
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Marketing. |
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Marketing -- Recherche. |
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Innovations -- Gestion. |
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Planification stratégique. |
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Technologie. |
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marketing. |
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Marketing |
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Marketing research |
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Strategic planning |
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Technological innovations -- Management |
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Technology |
| Other Form: |
Print version: FOTIADIS, THOMAS. STRATEGIC MARKETING FOR HIGH TECHNOLOGY PRODUCTS. [Place of publication not identified] : ROUTLEDGE, 2018 1138559288 (OCoLC)1008986514 |
| ISBN |
9780203712924 (electronic bk.) |
|
0203712927 (electronic bk.) |
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9781351363808 |
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1351363808 |
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9781351363815 (online) |
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1351363816 |
| Standard No. |
10.4324/9780203712924 doi |
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