| Description |
1 online resource (1 audio file (7hr., 40 min.)) : digital. |
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digital digital recording rda |
|
data file rda |
| Access |
Digital content provided by hoopla. |
| Cast |
Read by Lauren Fortgang. |
| Summary |
A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its chances of success. The business plan curriculum taught in most M.B.A. programs is on the verge of extinction. A new scientific method of entrepreneurship built around forming and testing basic assumptions will soon replace the tired old model. The book, told through a case study approach, follows the story of Owen Chase who is tasked with turning his company around in 9 days. Through rich storytelling, All In Startup provides a book-length case study to showcase a new type of entrepreneurship, revealing innovative business principles and the emotional reality of entrepreneurship that goes tragically unmentioned during business school. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Entrepreneurship.
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New business enterprises.
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Entrepreneurship.
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New business enterprises.
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| Added Author |
Fortgang, Lauren.
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hoopla digital.
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| ISBN |
9781663703224 (sound recording : hoopla Audio Book) |
|
1663703221 (sound recording : hoopla Audio Book) |
| Music No. |
MWT14668152 |
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