| Description |
1 online resource (xxviii, 273 pages) : illustrations. |
| Series |
Financial Times Prentice Hall books |
|
Financial Times Prentice Hall books.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Why reputations matter -- What are reputations worth? -- Who's tops-and who's not? -- From fame to fortune -- The roots of fame -- Be visible -- Be distinctive -- Be authentic -- Be transparent -- Be consistent -- Becoming a top company: the case of FedEx. |
| Summary |
Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well. |
| Language |
English. |
| Subject |
Corporate image.
|
|
Corporations -- Public relations.
|
|
Brand name products -- Management.
|
|
Entreprises -- Image. |
|
Sociétés -- Relations publiques. |
|
Produits de marque -- Gestion. |
|
corporate image. |
|
Brand name products -- Management |
|
Corporate image |
|
Corporations -- Public relations |
|
Corporate image. |
|
Public relations. |
|
Reputatie. |
|
Management. |
|
Management Styles & Communication. |
|
Business & Economics. |
| Added Author |
Riel, C. B. M. van.
|
| Added Title |
Fame and fortune |
| Other Form: |
Print version: Fombrun, Charles J. Fame & fortune. Upper Saddle River, NJ : Pearson Education, ©2004 0130937371 (DLC) 2003049853 (OCoLC)52312803 |
| ISBN |
0131990632 (electronic bk.) |
|
9780131990630 (electronic bk.) |
|
1281084174 |
|
9781281084170 |
|
9786611084172 |
|
6611084177 |
|
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