| Description |
1 online resource (17638 pages) |
|
audio file |
|
51.00 |
| Summary |
NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business-and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests. |
| Subject |
Business.
|
|
Affaires. |
|
businesses (business enterprises) |
|
Business. |
| Genre |
Audiobooks. |
| Added Author |
Kessel, Al, narrator.
|
|
O'Reilly for Higher Education (Firm), distributor.
|
|
Safari, an O'Reilly Media Company.
|
| ISBN |
9781469081199 |
|
1469081199 |
| Standard No. |
9781469081199 |
|
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