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001    764337556 
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005    20240129213017.0 
006    m     o  d         
007    cr |n||||||||| 
008    110207s2011    njua    o     001 0 eng d 
010      2011005631 
019    762100340|a830324055|a860805524|a1103257790|a1152982911
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020    9781118095959|q(electronic bk.) 
020    1118095952|q(electronic bk.) 
020    9781118095942|q(electronic bk.) 
020    1118095944|q(electronic bk.) 
020    |q(cloth) 
020    |q(cloth) 
024 8  9786613332134 
029 1  DEBBG|bBV041053493 
029 1  DEBBG|bBV041910654 
029 1  NZ1|b14724060 
029 1  AU@|b000067092504 
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037    333213|bMIL 
037    85151469-1712-4E00-941E-06F37A0F73D3|bOverDrive, Inc.
       |nhttp://www.overdrive.com 
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049    INap 
082 04 658.5/75 
082 04 658.5/75|222 
099    eBook O’Reilly for Public Libraries 
100 1  Maddock, G. Michael,|d1965-|1https://id.oclc.org/worldcat/
       entity/E39PCjG9WBvpb9qDcVHmjmbRgC 
245 10 Brand new :|bsolving the innovation paradox--how great 
       brands invent and launch new products, services, and 
       business models /|cG. Michael Maddock and Luisa Uriarte 
       with Javier Flaim and Brett S. Miller ; with a special 
       thanks to Paul B. Brown.|h[O'Reilly electronic resource] 
260    Hoboken, NJ :|bJohn Wiley & Sons,|c©2011. 
300    1 online resource (xii, 218 pages) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
500    Includes index. 
505 0  pt. 1. Preparation and strategy -- pt. 2. Tools and 
       tactics. 
520    "A strategic blueprint for successful new product 
       development and implementation. Brand New provides a clear
       road map to creating successful new products using a 
       revolutionary innovation process. Author Mike Maddock has 
       used his firm's innovation process to create and launch 
       what is now CBS Sports Online, patent a new billing 
       experience for AT & T, create the McDonald's Snack Wrap, 
       and launch Precision Farming for Case New Holland, among 
       others. Innovative and truly visionary, this book teaches 
       other companies how they can maximize performance and 
       revenue. Presents an overarching strategy for creating and
       introducing new products effectively. Written by 
       innovation thought leaders, with clients including SC 
       Johnson, Allstate, Philips, Johnson & Johnson, McDonald's,
       Kellogg's, Sears, and many more. Reveals a step-by-step 
       blueprint for a disciplined, replicable process that 
       employs a mix of creativity and science to successfully 
       introduce new products. Creative and intelligent, Brand 
       New equips today's businesses to develop a well-defined 
       process for introducing new products efficiently make that
       process a reality."--|cProvided by publisher. 
588 0  Print version record. 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Technological innovations. 
650  0 New products. 
650  0 Creative ability in business. 
650  6 Innovations. 
650  6 Créativité dans les affaires. 
650  7 Creative ability in business|2fast 
650  7 New products|2fast 
650  7 Technological innovations|2fast 
700 1  Uriarte, Luisa C.,|d1968-|1https://id.oclc.org/worldcat/
       entity/E39PCjJyXCV3rKw8rBJcMKt4YP 
700 1  Flaim, Javier,|d1970-|1https://id.oclc.org/worldcat/entity
       /E39PCjDJ78tFQR6GYJTqT3J79C 
700 1  Miller, Brett S.,|d1969-|1https://id.oclc.org/worldcat/
       entity/E39PCjKFg6RpVh8XQQb7mmKqkP 
776 08 |iPrint version:|aMaddock, G. Michael, 1965-|tBrand new.
       |dHoboken, N.J. : Wiley, ©2011|z9780470643594|w(DLC)  
       2011005631|w(OCoLC)676726340 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9781118095942/?ar
       |zAvailable on O'Reilly for Public Libraries 
938    Books 24x7|bB247|nbkb00041643 
938    Coutts Information Services|bCOUT|n20060906 
938    ebrary|bEBRY|nebr10514043 
938    EBSCOhost|bEBSC|n364393 
938    ProQuest MyiLibrary Digital eBook Collection|bIDEB|n333213
938    YBP Library Services|bYANK|n7273115 
938    YBP Library Services|bYANK|n10314033 
938    Internet Archive|bINAR|nbrandnewsolvingi0000madd 
994    92|bJFN