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005    20191125025558.0 
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007    cr nnannnuuuua 
008    150902s2013    xxunnn es      i  n eng d 
020    9781622312979 (sound recording : hoopla Audio Book) 
020    162231297X (sound recording : hoopla Audio Book) 
029    https://d2snwnmzyr8jue.cloudfront.net/
       rcb_9781622312979_180.jpeg 
028 42 MWT11418262 
037    11418262|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 
040    Midwest|erda 
082 04 658.8/342|223 
099    eAudiobook hoopla 
099    eAudiobook hoopla 
100 1  Malone, Chris,|d1969-|eauthor. 
245 14 The human brand :|bhow we relate to people, products, and 
       companies|h[Hoopla electronic resource] /|cChris Malone, 
       Susan T. Fiske. 
250    Unabridged. 
264  1 [United States] :|bHighBridge,|c2013. 
264  2 |bMade available through hoopla 
300    1 online resource (1 audio file (360 min.)) :|bdigital. 
336    spoken word|bspw|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
344    digital|hdigital recording|2rda 
347    data file|2rda 
506    Digital content provided by hoopla. 
511 1  Read by Susan T. Fiske. 
520    Customers everywhere describe their interactions with 
       companies in a deeply personal way--we hate our banks, 
       love our smartphones, and think the cable company is out 
       to get us. What's actually going on in our brains when we 
       make these judgments? Customer loyalty expert Chris Malone
       and top social psychologist Susan Fiske discovered that 
       our perceptions arise from spontaneous judgments on warmth
       and competence, the same two factors that also determine 
       our impressions of people. We see companies and brands--
       such as Hershey's, Domino's, Lululemon, Zappos, Amazon, 
       Chobani, Sprint--the same way we automatically perceive, 
       judge, and behave toward one another. As a result, to 
       achieve sustained success in the future, companies must 
       forge genuine relationships with customers that reflect 
       warmth, competence, and worthy intentions. And as 
       customers, we have a right to expect relational 
       accountability from the companies and brands we support. 
       Drawing from original research, and evaluating over 45 
       companies over the course of 10 separate studies, The 
       Human Brand is essential reading for understanding how and
       why we make the choices we do, as well as what it takes 
       for companies and brands to earn and keep our loyalty in 
       the digital age. 
538    Mode of access: World Wide Web. 
650  0 Consumer behavior. 
650  0 Marketing|xPsychological aspects. 
700 1  Fiske, Susan T.,|eauthor. 
700 1  Runnette, Sean,|enarrator. 
710 2  hoopla digital. 
856 40 |uhttps://www.hoopladigital.com/title/
       11418262?utm_source=MARC|zInstantly available on hoopla. 
856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/
       rcb_9781622312979_180.jpeg