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Author Malone, Chris, 1969- author.

Title The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske. [O'Reilly for electronic resources]

Publication Info. [Minneapolis, Minnesota] : HighBridge Audio, [2013]
To Access:
Available on O’Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3143089~S1
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Description 1 online resource (1 audio file)
audio file rdaft
Performer Read by Sean Runnette.
Summary Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands?
Subject Consumer behavior.
Marketing -- Psychological aspects.
Consommateurs -- Comportement.
Marketing -- Aspect psychologique.
Consumer behavior.
Marketing -- Psychological aspects.
Genre Downloadable audio books.
Audiobooks.
Audiobooks.
Livres audio.
Added Author Fiske, Susan T., author.
Runnette, Sean, narrator.
ISBN 9781622312979 (electronic audio bk.)
162231297X (electronic audio bk.)
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