Description |
xiii, 220 pages ; 22 cm |
Summary |
"In this entertaining and highly readable guide, copyrwriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales"--Back cover. |
Subject |
Advertising copy.
|
|
Internet advertising.
|
ISBN |
9780857196941 (paperback) |
|
0857196944 (paperback) |
|