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Author Mathewson, James, 1963-

Title Audience, relevance, and search : targeting Web audiences with relevant content / James Mathewson, Frank Donatone, Cynthia Fishel.

Publication Info. Upper Saddle River, NJ : IBM Press/Pearson, [2010]
Location Call No. Status
 95th Street Adult Nonfiction  006.3 MAT    AVAILABLE
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Description xxvii, 177 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Contents Writing for Web users implies writing for search engines -- How the Web medium has evolved from its print origins -- Writing relevant content for the Web audience -- Discovering and using popular keywords to attract your target audience -- Engaging with your Web visitors through more targeted search referrals -- Developing a search-optimized site architecture -- Gaining credibility through pagerank -- Capturing social media opportunities -- Measuring Web content effectiveness.
Subject Online authorship.
Web usage mining.
Web sites -- Design.
Web search engines.
Internet users.
Internet marketing.
Added Author Donatone, Frank.
Fishel, Cynthia.
ISBN 9780137004201 (pbk. : alk. paper)
0137004206 (pbk. : alk. paper)
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