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Author Ross, Jan-Michael, author.

Title How to Launch Products in Uncertain Markets [O'Reilly electronic resource] / Ross, Jan-Michael.

Edition 1st edition
Publication Info. MIT Sloan Management Review, 2018.
QR Code
Description 1 online resource (17 pages)
text file
6.50
Summary How should companies launch products in times of uncertainty? Should they “wait and see” until uncertainty resolves — or commit to a full-scale launch and ride it out? Conventional wisdom says being early to market is the right choice, but that is not always the case. Many companies can benefit from a mixed, “act and see” approach.
Reproduction Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2018.
System Details Mode of access: World Wide Web.
Genre Electronic books.
Added Author Fisch, Jan, author.
Safari, an O’Reilly Media Company.
Standard No. 53863MIT60114
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