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Author Ross, Jan-Michael, author.

Title How to launch products in uncertain markets : In volatile times, uncertainty can be turned into a competitive advantage / Jan-Michael Ross, Jan Hendrik Fisch. [O'Reilly electronic resource]

Publication Info. [Cambridge, Massachusetts] : MIT Sloan Management Review, [2018]
©2018
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3180254~S1
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Description 1 online resource (1 volume)
Note "Reprint #60114."
Bibliography Includes bibliographical references.
Subject New products -- Marketing.
Marketing -- Management.
Time to market (New products)
Business logistics.
Marketing -- Gestion.
Produits nouveaux -- Délai de mise en marché.
Logistique (Organisation)
Business logistics
Marketing -- Management
New products -- Marketing
Time to market (New products)
Added Author Fisch, Jan Hendrik, author.
In: Contained in (manifestation): MIT Sloan management review
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