Naperville Public Library
Library Hours
Monday to Friday: 9 a.m. to 9 p.m.
Saturday: 9 a.m. to 5 p.m.
Sunday: 1 p.m. to 9 p.m.
Naper Blvd. 1 p.m. to 5 p.m.
Home Best Sellers Research a Topic Download & Stream Material Request My Account
     
Limit search to available items
Results Page:  Previous Next
Author Fielding, Daryl, author.

Title The brand book : an insider's guide to brand building for businesses and organizations / Daryl Fielding.

Publication Info. London : Laurence King Publishing, 2022.
©2021
Bookmark link: https://library.naperville-lib.org:444/record=b3009901~S1
Location Call No. Status
 Naper Blvd. Adult Nonfiction  658.827 FIE    AVAILABLE
QR Code
Description 232 pages : color illustrations ; 20 cm
Bibliography Includes bibliographical references and index.
Summary The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
Subject Branding (Marketing)
Branding (Marketing) -- Handbooks, manuals, etc.
Genre Handbooks and manuals.
ISBN 9781529420173 (paperback)
Patron reviews: add a review
Click for more information
BOOK
No one has rated this material

You can...
Also...
- Find similar reads
- Add a review
- Sign-up for Newsletter
- Suggest a purchase
- Can't find what you want?
More Information

 
 
© Naperville Public Library 2019.