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Author Cancellieri, Giulia, author.

Title Balancing valued tradition with innovation : when your product is a beloved classic, how do you update it to attract new customers? / Giulia Cancellieri, Simone Ferriani, Gino Cattani. [O'Reilly electronic resources]

Edition [First edition].
Publication Info. [Place of publication not identified] : MIT Sloan Management Review, 2023.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3194952~S1
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Description 1 online resource (5 pages)
Note Reprint #64431.
Summary Companies with a strong legacy and established brand face the quandary of maintaining their loyal customer base while appealing to an evolving market. An empirical study of audience responses to operas that have been reinterpreted to appeal to modern tastes provides lesson for how to leverage a historically strong brand to reach new customers, without alienating loyal fans.
Subject Business enterprises -- Technological innovations.
Product design.
Entreprises -- Innovations.
Conception de produit.
Business enterprises -- Technological innovations
Product design
Added Author Ferriani, Simone, author.
Cattani, Gino, author.
Standard No. 53863MIT64431
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