LEADER 00000cam a2200697 a 4500 
001    682282017 
003    OCoLC 
005    20240129213017.0 
006    m     o  d         
007    cr |n||||||||| 
008    100708s2011    njua    ob    001 0 eng d 
010      2010028146 
019    699810082|a720823427|a1103258366|a1181903551|a1192340863
       |a1240531226 
020    9780132311960|q(electronic book) 
020    0132311968|q(electronic book) 
020    |q(hardback) 
020    |q(hardback) 
024 8  9786612780561 
029 1  AU@|b000046865273 
035    (OCoLC)682282017|z(OCoLC)699810082|z(OCoLC)720823427
       |z(OCoLC)1103258366|z(OCoLC)1181903551|z(OCoLC)1192340863
       |z(OCoLC)1240531226 
037    278056|bMIL 
040    CDX|beng|epn|cCDX|dOCLCQ|dUMI|dOCLCQ|dSFB|dIDEBK|dOCLCQ
       |dOCLCF|dOCLCQ|dYDX|dN$T|dOL$|dVT2|dRDF|dIAI|dOCLCO|dUKAHL
       |dOCLCQ|dOCLCO|dOCLCL|dOCLCQ 
043    d------ 
049    INap 
082 04 658.8/72 
082 04 658.8/72|222 
099    eBook O’Reilly for Public Libraries 
100 1  Fawzy, Lara,|d1981-|1https://id.oclc.org/worldcat/entity/
       E39PCjBt8KktGpTydgx8mqVHRX 
245 10 Emerging business online :|bglobal markets and the power 
       of B2B internet marketing /|cLara Fawzy and Lucas Dworski.
       |h[O'Reilly electronic resource] 
260    Upper Saddle River, N.J. :|bFT Press,|c©2011. 
300    1 online resource (xi, 291 pages) :|billustrations (some 
       color) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
504    Includes bibliographical references (pages 283-284) and 
       index. 
505 0  Introduction -- Emerging markets -- Business strategy -- 
       The Ebocube and business models -- Marketing by the 
       dashboard light -- Managing customer relationships through
       the buying cycle -- Campaign optimization, "Glocalization,
       " and the power of email -- Winning with webcasts, 
       websites and more -- Web banners and integrating offline 
       channels into your ebocube strategy : "offline isn't 
       dead!" -- Marketing operations (mops). 
520    In this first comprehensive guide to Internet B2B 
       marketing in emerging markets, the authors introduce their
       proprietary ebocube ("Emerging Business Online") approach:
       a comprehensive, applications-oriented method that covers 
       every stage of the marketing process. Using their 
       framework and methodology, business leaders can implement 
       a low-risk, high-reward business model, penetrate the 
       world's fastest-growing markets, and create significant 
       value where it never existed before. The authors begin 
       with an up-to-date introduction to emerging markets, 
       including economic potential, languages, culture, time 
       zones, economies, politics, and Internet/mobile 
       penetration. Next, they review emerging market best 
       practices for branding, distribution, segmentation, and 
       collaboration. Then, in the heart of the book, they 
       introduce the powerful, three-phase Internet-based ebocube
       B2B marketing and sales model. Readers will learn how to 
       establish metrics and dashboards to stay on track through 
       the entire commercial cycle; how to plan and manage 
       campaigns, from selling propositions to media mix; how to 
       utilize email, webcasts, websites, and banner ads in 
       emerging markets; how to mix in offline media and 
       channels; how to budget and manage marketing operations; 
       and much more. Emerging Business Online concludes with 
       detailed case studies showing ebocube at work driving real
       profits. 
588 0  Description based on print version record. 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Marketing|zDeveloping countries. 
650  0 Internet marketing|zDeveloping countries. 
650  7 Internet marketing|2fast 
650  7 Marketing|2fast 
651  7 Developing countries|2fast 
700 1  Dworski, Lucas,|d1980-|1https://id.oclc.org/worldcat/
       entity/E39PCjwf8x3Pmp4VrKxPYwX4xC 
776 08 |iPrint version:|z9786612780561 
776 08 |iPrint version:|aFawzy, Lara, 1981-|tEmerging business 
       online.|dUpper Saddle River, N.J. : FT Press, ©2011
       |z9780137064410|w(DLC)  2010028146|w(OCoLC)535495641 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9780132311946/?ar
       |zAvailable on O'Reilly for Public Libraries 
938    Askews and Holts Library Services|bASKH|nAH41026620 
938    YBP Library Services|bYANK|n14850379 
938    Coutts Information Services|bCOUT|n15486721 
938    ProQuest MyiLibrary Digital eBook Collection|bIDEB|n278056
938    EBSCOhost|bEBSC|n1597028 
994    92|bJFN