Description |
xii, 210 pages : illustrations ; 24 cm |
Note |
Includes index. |
Contents |
Introduction : charting a roadmap to great ideas -- Understanding jobs to be done -- Jobs : what customers are trying to get done -- Job drivers : why customers have different jobs -- Current approaches and pain points : how customers look at today's solutions -- Success criteria : the customer's definition of a win -- Obstacles : what holds new ideas back -- Make the trip worthwhile -- Value : how insights become revenue -- Competition : becoming king of the road -- Using jobs to be done to build great ideas -- Establish objectives -- Plan your approach -- Generate ideas -- Reframe your perspective -- Experiment and iterate -- Afterword -- Appendix A: Quick reference guide -- Appendix B: Jobs in the public sector -- Acknowledgements -- About the authors. |
Subject |
Creative ability in business.
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New products.
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Cost effectiveness.
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Consumer satisfaction.
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Added Author |
Wattman, Jessica, author.
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Farber, David R., author.
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ISBN |
9780814438039 (hardcover) |
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0814438032 (hardcover) |
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