Naperville Public Library
Library Hours
Monday to Friday: 9 a.m. to 9 p.m.
Saturday: 9 a.m. to 5 p.m.
Sunday: 1 p.m. to 9 p.m.
Naper Blvd. 1 p.m. to 5 p.m.
Home Best Sellers Research a Topic Download & Stream Material Request My Account
     
Limit search to available items
Results Page:  Previous Next
Author Fagan, Patrick, 1987- author.

Title #Hooked : why cute sells, and other marketing magic that we just can't resist / Patrick Fagan.

Publication Info. Harlow, United Kingdom : Pearson Education Limited, 2016.
To Access:
Connect to https://ezproxy.naperville-lib.org/login?url=https://learning.oreilly.com/library/view/~/9781292074450/?ar
Bookmark link: https://library.naperville-lib.org:444/record=b3174127~S1
QR Code
Description 1 online resource (1 volume) : illustrations
Note Includes index.
Contents About the author -- Thanks and acknowledgements -- Let's get hooked -- An introduction -- The science of communication -- The brain -- Invite attention -- Primal -- Affective -- Self-relevant -- Surprising -- Ignite thinking -- Mystery -- Ease -- Narrative -- Incite action -- Memory -- Autopilot -- Priming -- Putting it to use -- Your kit for crafting the perfect communication -- The psych of like -- Direct mail -- In the office -- Test, test, test -- Conclusion.
Subject Marketing -- Psychological aspects.
Economics -- Psychological aspects.
Marketing -- Aspect psychologique.
Économie politique -- Aspect psychologique.
Economics -- Psychological aspects
Marketing -- Psychological aspects
Added Title Hooked
ISBN 9781292074450
1292074450
1292074426
9781292074429
Patron reviews: add a review
Click for more information
EBOOK
No one has rated this material

You can...
Also...
- Find similar reads
- Add a review
- Sign-up for Newsletter
- Suggest a purchase
- Can't find what you want?
More Information

 
 
© Naperville Public Library 2019.