LEADER 00000nim a22004455a 4500 
003    MWT 
005    20201029015717.0 
006    m     o  h         
007    sz zunnnnnuned 
007    cr nnannnuuuua 
008    201023s2020    xxunnn es      i  n eng d 
020    9781523093205 (sound recording : hoopla Audio Book) 
020    152309320X (sound recording : hoopla Audio Book) 
029    https://d2snwnmzyr8jue.cloudfront.net/
       bkb_9781523093205_180.jpeg 
028 42 MWT13636643 
037    13636643|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 
040    Midwest|erda 
099    eAudiobook hoopla 
099    eAudiobook hoopla 
100 1  Fryrear, Andrea. 
245 10 Mastering marketing agility.|nTransform Your Marketing 
       Teams and Evolve Your Organization|h[Hoopla electronic 
       resource] /|cAndrea Fryrear. 
250    Unabridged. 
264  1 [United States] :|bBerrett-Koehler Publishers,|c2020. 
264  2 |bMade available through hoopla 
300    1 online resource (1 audio file (5hr., 52 min.)) :
       |bdigital. 
336    spoken word|bspw|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
344    digital|hdigital recording|2rda 
347    data file|2rda 
506    Digital content provided by hoopla. 
511 1  Read by Sandy Weaver. 
520    The leading authority on agile marketing shows how to 
       build marketing operations that can pivot freely and yet 
       remain committed to priorities.  As a marketer, are you 
       tired of chasing marketing fads and algorithm rumors that 
       seem to change every couple of months? This guide to 
       building the perfect marketing department will help you 
       achieve the latest and greatest without having to rebuild 
       your operations from scratch every time the wind shifts. 
       Agile strategies have been the accepted modus operandi for
       software development for two decades, and marketing is 
       poised to follow in its footsteps. As the audiences we 
       market to become ever more digital, agile frameworks are 
       emerging as the best and only way to manage marketing. 
       This book is a signpost showing the way toward the agile 
       future of marketing operations, explaining how every role,
       from social media intern up to chief marketing officer, 
       can work in unison, responding to the market's demanding 
       challenges without losing focus on the big picture.  You 
       will learn what it takes for marketing agility to thrive-
       customer focus, transparency, continuous improvement, 
       adaptability, trust, bias for action, and courage-along 
       with the antipatterns that can drag you down. Most 
       important, you will learn how to implement the systems, 
       strategies, and practices that will truly transform your 
       marketing operations. 
538    Mode of access: World Wide Web. 
650  4 Business 
655  0 Audiobooks 
700 1  Weaver, Sandy. 
710 2  hoopla digital. 
856 40 |uhttps://www.hoopladigital.com/title/
       13636643?utm_source=MARC|zInstantly available on hoopla. 
856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/
       bkb_9781523093205_180.jpeg