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Author Fryrear, Andrea, author.

Title Mastering marketing agility : transform your marketing teams and evolve your organization / Andrea Fryrear.

Edition First edition.
Publication Info. Oakland, CA : Berrett-Koehler Publishers, Inc., [2020]
Location Call No. Status
 Nichols Adult Nonfiction-NEW  658.8 FRY    AVAILABLE
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Description xxi, 180 pages : illustrations ; 23 cm
Bibliography Includes bibliographical references and index.
Summary "The leading authority on Agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities"-- Provided by publisher.
Subject Marketing -- Management.
ISBN 9781523090983 (paperback ; alk. paper)
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