| Description |
1 online resource (xxii, 409 pages) : illustrations. |
| Physical Medium |
polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 |
| Description |
text file rdaft http://rdaregistry.info/termList/fileType/1002 |
| Series |
Serious skills |
|
Serious skills.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Part I: The Foundation of Social Media -- pt. II: Month 1: Prepare for Social Marketing -- pt. III: Month 2: Social Media Channels -- pt. IV: Month 3: Complete Your Plan -- Appendix A: Worksheets -- Appendix B: Additional Social Media Resources. |
| Summary |
"If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube"--Resource description page |
| Subject |
Social media -- Marketing.
|
|
Social marketing.
|
|
Marketing social. |
|
Social marketing |
|
Marketing |
|
Soziomarketing |
|
Soziales Netzwerk |
| Genre |
Electronic books.
|
| Other Form: |
Print version: Evans, Dave. Social media marketing. Indianapolis, Ind. : Wiley, ©2008 9780470344026 0470344024 (OCoLC)226356017 |
| ISBN |
9780470439319 (electronic bk.) |
|
0470439319 (electronic bk.) |
|
6611837140 |
|
9786611837143 |
|
(Paper) |
|
(pbk.) |
| Standard No. |
9786611837143 |
| Sudoc No. |
BUS2016 |
|
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