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Title Data-driven marketing and social media / O'Reilly Media, Inc. [O'Reilly electronic resource]

Imprint [Place of publication not identified] : O'Reilly Media, 2014.
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Description 1 online resource (1 streaming video file (52 min., 29 sec.))
video file
Note Title from resource description page (Safari, viewed August 6, 2014).
Performer Presenter, Farrah Bostic, Susan Etlinger, Edith Harbaugh.
Summary "As one of the more obvious use cases for data and analysis, social media provides vast amounts of real-time information that organizations can put to us--if they know how to make sense of it. In this O'Reilly video collection, several business experts demonstrate how social media can reveal surprising insights about your users and your company. Each video segment comes from presenters at Data-Driven Business Day, a unique feature of the Strata 2014 conference."--Resource description page.
Subject Association marketing.
Social media.
Médias sociaux.
social media.
Association marketing.
Social media.
Genre Electronic videos.
Added Author Bostic, Farrah.
Etlinger, Susan.
Harbaugh, Edith.
O'Reilly (Firm)
O'Reilly Strata Conference (2014 : Santa Clara, Calif.)
Other Form: 1-4919-0221-3
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