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Author Knowles, Jonathan, author.

Title Growth opportunities for brands during the COVID-19 crisis : small and midtier brands have unique opportunities to provide value in the new consumer environment / Jonathan Knowles, Richard Ettenson, Patrick Lynch, Joseph Dollens. [O'Reilly electronic resource]

Publication Info. [Cambridge, Massachusetts] : MIT Sloan Management Review, [2020]
©2020
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3186935~S1
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Description 1 online resource (1 volume)
Note "Reprint #61423."
Subject COVID-19 (Disease) -- Economic aspects.
Small business marketing.
Branding (Marketing)
Consumer behavior.
COVID-19 -- Aspect économique.
Stratégie de marque.
Consommateurs -- Comportement.
branding.
COVID-19 (Disease) -- Economic aspects
Branding (Marketing)
Consumer behavior
Small business marketing
Added Author Ettenson, Richard, author.
Lynch, Patrick, author.
Dollens, Joseph, author.
In: Contained in (manifestation): MIT Sloan management review
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