How CEOs Can Leverage Twitter
Etter, Claudia Malhotra Kubowicz. Arvind Malhotra. Gerald Kane C. Terri Griffith L. Ashish Goel. Johan Bollen. Cornelius Puschmann. Timm Sprenger O. Isabell Welpe M. Michael.
[Place of publication not identified] MIT Sloan Management Review, 2016.