| Description |
1 online resource (xiv, 183, [8] pages of plates) : illustrations |
| Bibliography |
Includes bibliographical references (pages 163-165) and index. |
| Contents |
Design-driven strategy: staking a claim in the creative economy -- True lies: the role of leadership in innovation -- Designing to win: the creative business strategy -- Minds beat money: the innovation process, step by step -- A business design revolution: the greening of planet, inc. -- Design-driven strategies for better business--and a better world -- The factories. |
| Summary |
Praise for a fine line. "A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective."--Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com. "At Flextronics, we fell in love with Hartmut and frog, and their passion for bringing crazy great designs and design processes into the forefront of great product companies. We used their expertise to help our customers, many of |
| Subject |
Industrial design.
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New products.
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Design. |
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Industrial design |
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New products |
| Other Form: |
Print version: Esslinger, Hartmut, 1944- Fine line. 1st ed. San Francisco, CA : Jossey-Bass, ©2009 9780470451021 0470451025 (DLC) 2009011951 (OCoLC)294879154 |
| ISBN |
9780470500392 (electronic bk.) |
|
0470500395 (electronic bk.) |
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9780470500415 |
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0470500417 |
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(cloth) |
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(cloth) |
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