Description |
1 online resource (1 volume) : illustrations |
Note |
Includes index. |
Contents |
Introduction : let us entertain you -- Begin with the basics : the what and where of entertainment marketing -- Getting the product to market : who and how -- Marketing movies : building wannasse, haftasee, and mustsee -- The business of broadcasting : network TV, syndication, and radio -- The rising tide of technology : television content delivery in a digital age -- Digital disruption -- Publishing : the printed word goes digital -- A handful of content : games, mobile applications, and mobile media -- The universal language : music -- Major leagues, major money : sports -- On the road : travel and tourism -- What's next : a global snapshot -- Conclusion : where do we go from here? |
Subject |
Marketing.
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Export marketing.
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Marketing. |
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marketing. |
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PSYCHOLOGY -- Social Psychology. |
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Export marketing |
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Marketing |
Added Author |
Esgate, Patricia.
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ISBN |
9780133092301 (electronic bk.) |
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0133092305 (electronic bk.) |
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