| Description |
1 online resource (xxiv, 574 pages) : illustrations |
|
text file |
| Series |
Theory in practice |
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Theory in practice (Sebastopol, Calif.)
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| Summary |
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior--such as new ranking methods involving user engagement and social media--with an array of effective tactics, from basic to advanced. Comprehend SEO's many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides. |
| Subject |
Web search engines.
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Web sites -- Design.
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Web site development.
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Internet marketing.
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Web sites -- Ratings and rankings.
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Program transformation (Computer programming)
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Internet searching.
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Moteurs de recherche sur Internet. |
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Sites Web -- Conception. |
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Sites Web -- Développement. |
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Marketing sur Internet. |
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Sites Web -- Classement. |
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Transformation de programme (Informatique) |
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Recherche sur Internet. |
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Web search engines. |
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Web sites -- Design. |
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Web site development. |
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Internet marketing. |
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Web sites -- Ratings and rankings. |
|
Program transformation (Computer programming) |
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Internet searching. |
|
Internet marketing. |
|
Internet searching. |
|
Program transformation (Computer programming) |
|
Web search engines. |
|
Web site development. |
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Web sites -- Design. |
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Web sites -- Ratings and rankings. |
| Genre |
Internet; Programming Languages; Web Programming; Desktop Applications. |
| Added Author |
Enge, Eric.
|
| Other Form: |
Print version: Art of SEO. 1st ed. Sebastopol, CA : O'Reilly, ©2010 9780596518868 0596518862 |
| ISBN |
1449391052 |
|
9781449391058 |
| Standard No. |
9780596809133 |
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