| Description |
1 online resource (208 pages) : illustrations |
|
data file rda |
| Summary |
This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design. |
| Contents |
Introduction -- The design challenge -- Design considerations: materials -- Design considerations: form and shape -- Design considerations: Labels -- Design considerations: Printing -- Marketing and brand considerations -- Sustainable design -- The design process -- Assess and review. |
| Language |
English. |
| Subject |
Packaging -- Design.
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|
Packaging -- Design |
| Added Author |
Ellicott, Candace.
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| Added Title |
100 design principles for creating packages |
|
One hundred design principles for creating packages |
| Other Form: |
Print version: Roncarelli, Sarah. Packaging essentials. Beverly, Mass. : Rockport Publishers, ©2010 9781592536030 (DLC) 2009052423 (OCoLC)437298943 |
| ISBN |
9781610580670 (electronic bk.) |
|
1610580672 (electronic bk.) |
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