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099    eBook O'Reilly for Public Libraries 
100 1  Elkington, John,|d1949- 
245 14 The breakthrough challenge :|b10 ways to connect today's 
       profit with tomorrow's bottom line /|cJohn Elkington and 
       Jochen Zeitz.|h[O'Reilly electronic resource] 
250    First edition. 
264  1 San Francisco, CA :|bJossey-Bass,|c[2014] 
300    1 online resource 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
500    Includes index. 
504    Includes bibliographical references and index. 
505 0  Cover; Title Page; Copyright; Contents; Dedication; 
       Foreword; Preface; Introduction: Profit from Tomorrow's 
       Bottom Line; Chapter 1 Adopt the Right Aspirations; Ten 
       Aspirations for Breakthrough Leadership; Aim to Do the 
       Apparently Impossible; Hold Yourself Accountable; Take the
       Lead; Be Truly Ambitious; Work with Partners; Be Bold-and 
       Simple; Redefine Success; Catalyze Movements; Provide a 
       Voice for the Future; Engage People Around the World; 
       Linking Aspirations to Incentives; Moving Aspirations 
       Beyond Corporate Citizenship; Chapter 2 Create New 
       Corporate Structures. 
505 8  Existing-and Breakthrough-Corporate FormsLLCs; Family-
       Owned Businesses; Employee-Owned Businesses; Cooperatives;
       Social Businesses and B Corps; Rethinking Existing 
       Business Structures; Achieving Buy-In for Tomorrow's 
       Corporate Forms; Achieving Critical Mass; Chapter 3 Apply 
       True Accounting Principles; Accounting for Profit and 
       Loss; Probing the Dark Side of Accounting; Accounting in 
       Multiple Dimensions; Reporting Environmental Footprints; 
       Integrated Accounting; Other Initiatives; Chapter 4 
       Calculate True Returns; Rebooting Economics; Getting a 
       Grip on Externalities. 
505 8  Engaging the Global C-SuiteInvesting for True Returns; 
       Scaling Societal Value; Chapter 5 Embrace Well-Being; 
       Positioning Business as a Driver of Well-Being; Measuring-
       and Valuing-Happiness and Well-Being; Taking a Cue from 
       Social Entrepreneurs; Editing Choices to Boost Well-Being;
       Improving Infrastructures; Creating New Societal Dreams; 
       Chapter 6 Level the Playing Field; Abiding by the Rules; 
       Leveraging the Power of Positive Incentives; Removing 
       Perverse Subsidies; Joining Forces; Avoiding Corruption; 
       Evolving the Playing Field; Chapter 7 Pursue Full 
       Transparency. 
505 8  Doing Business in the Goldfish BowlEmbracing Integrated 
       Reporting; Shrinking Our Footprints; Redefining P & L and 
       ROI; Harnessing Big Data; Plugging into the Circular 
       Economy; Chapter 8 Redefine Education; Waking Up to the B-
       School Challenge; Changing the Relationship Between 
       Business and B-Schools; Meeting the Needs of Tomorrow's 
       Students; Changing the Face of Executive Education; 
       Rediscovering Experiential Learning; Helping Today's 
       Faculty Teach Tomorrow's Leaders; Reengineering Tomorrow's
       B-Schools; Chapter 9 Learn from Nature's Model; Probing 
       the Three Levels of Biomimicry. 
505 8  Grasping the Ultimate Bottom LineInnovating Like Nature; 
       Gaining Buy-In for Biomimicry; Chapter 10 Keep the Long 
       Run in Mind; Expanding the C-Suite Time Horizon; Expanding
       the Time Horizon for Shareholders; Shifting Toward Longer-
       Term Investing; Rewarding Longer-Term Investors; Shuttling
       Between Timescales; Conclusion: Get Ready to Break 
       Through; Rewriting the Rules; Breaking Through; Accept the
       Challenge; Commit to Breakthrough Leadership; Get the 
       Internal and External Incentives Right; Join Forces-and 
       Keep Us Posted; Notes; Acknowledgments; About the Authors;
       Index; More from Wiley; EULA. 
520    "Much has been said about corporate social responsibility,
       and most organizations already understand that they must 
       realign their traditional focus on profit alone to measure
       results in terms of their economic, social, and 
       environmental effects. What remains largely unexplored is 
       this question: if the old ways are on the way out, what 
       will the new economic landscape look like? How will this 
       sea change affect the way we do business in 2020, 2050, 
       and beyond?Tomorrow's Bottom Line sets out to answer this 
       question. The authors draw on their unique position as 
       practitioners, authorities, and critics--John Elkington 
       coined the phrase "triple bottom line" in 1997 and has 
       been a thought leader on sustainable business ever since, 
       and Jochen Zeitz is a rising star in the world of 
       corporate social responsibility, having pioneered the 
       "environment profit & loss" concept during a successful 
       tenure as Puma's CEO. Elkington and Zeitz set forth a 
       compelling argument that it isn't only our accounting 
       methods that are set to change. Tomorrow's understanding 
       of capital and value will be very different from today's, 
       and a concept of "blended" or "shared" value will affect 
       all realms of the economy, from stock exchanges and 
       pension funds to boardrooms and C-suites, with sweeping 
       consequences for all organizations. The book will feature 
       the insights of over 50 major corporate leaders 
       interviewed by Elkington and Zeitz, providing a strong 
       pulse reading on our business climate, poised on the brink
       of a major turning point. All managers need to go beyond 
       the basics of corporate sustainability to find a deep 
       knowledge of the fast-changing world and how it measures 
       and quantifies an organization's value--and how those 
       changes will affect their organization. Tomorrow's Bottom 
       Line is an essential guide to understanding and 
       anticipating the systems of tomorrow's capitalism, markets,
       and businesses."--|cProvided by publisher 
588 0  Print version record and CIP data provided by publisher. 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Sustainable development. 
650  0 Social responsibility of business. 
650  0 Management|xEnvironmental aspects. 
650  0 Organizational change. 
650  6 Développement durable. 
650  6 Entreprises|xResponsabilité sociale. 
650  6 Gestion|xAspect de l'environnement. 
650  6 Changement organisationnel. 
650  7 sustainable development.|2aat 
650  7 Management|xEnvironmental aspects|2fast 
650  7 Organizational change|2fast 
650  7 Social responsibility of business|2fast 
650  7 Sustainable development|2fast 
700 1  Zeitz, Jochen. 
776 08 |iPrint version:|aElkington, John, 1949-|tBreakthrough 
       challenge.|bFirst edition.|dSan Francisco, CA : Jossey-
       Bass, [2014]|z9781118539699|w(DLC)  2014007575 
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       learning.oreilly.com/library/view/~/9781118923931/?ar
       |zAvailable on O'Reilly for Public Libraries 
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