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007    cr zn||||||||| 
008    090822s2009    at a    ob    001 0 eng d 
019    437348268|a836876679|a961667311|a962564868|a968040570
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020    0980576822 
020    9780980576825 
020    9780987090782|q(electronic bk.) 
020    098709078X|q(electronic bk.) 
020    9781457191688 
020    1457191687 
029 1  CHBIS|b006150405 
029 1  DEBSZ|b423757717 
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       |z(OCoLC)968996112 
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049    INap 
082 04 658.8/72 
082 04 658.8/72|222 
099    eBook O’Reilly for Public Libraries 
100 1  Eley, Brandon. 
245 10 Online marketing inside out /|cBrandon Eley, Shayne 
       Tilley.|h[O'Reilly electronic resource] 
250    1st ed. 
260    Collingwood, Victoria, Australia :|bSitePoint,|c2009. 
300    1 online resource (1 volume (unpaged)) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|2rda 
504    Includes bibliographical references and index. 
520    Online Marketing Inside Out is an invaluable book for 
       anyone wanting to market products or services online - 
       whether or not marketing is part of your job description. 
       Small-business entrepreneurs and web-site owners will 
       benefit from this information-packed book, as will 
       traditional marketers with little or no experience of 
       online marketing. With so many potential customers online 
       this book will show you how to reach and interact with 
       them through podcasting, blogs, social networks, video, 
       email, and contextual advertising. This book doesn't just 
       cover the basics, it is inspiring reading for anyone 
       looking for new ways to reach new and larger customer 
       bases. You will learn about: The changing face of 
       marketing The new frontier of PR and media Using your web 
       site to generate income Getting the most from the search 
       engine crowd Promote your message through socializing 
       Implementing profitable email marketing campaigns Getting 
       others to sell your products for you Spreading your 
       message through online advertising. Editorial Reviews 
       "Online Marketing Inside Out is a great bridge between 
       what's come before in online marketing and what's coming 
       up and worth checking out." Chris Brogan "There's 
       everything from social media to affiliate marketing to 
       paid search knowledge there. Please do check it out. If 
       you're hoping to use the Internet to promote your business,
       this book will come in handy." Jason Falls "Online 
       Marketing Inside Out" is a top-notch resource on the 
       basics of online marketing. It provides a firm foundation 
       from which ecommerce marketers can launch campaigns, and 
       it can serve as a good starting place for more in depth 
       research about any of the topics it covers." Practical E-
       Commerce "If you've ever wanted to use social media to 
       increase your traffic, set up your own affiliate program, 
       or just explain the various online advertising options to 
       clients, then Online Marketing Inside Out is a great 
       starting point" Freelance Switch "I highly recommend 
       Online Marketing Inside Out as a reference point for 
       people who want to get started with their online marketing
       efforts and for experienced marketers who might need a 
       solid checklist to compare their existing campaigns 
       against." Cory Huff - Sparkplugging "Online Marketing 
       Inside Out is a great book for those who want a no-hype 
       understanding on the how and why of online marketing" 
       Miles Burke "The book explains that successful marketing 
       involves steps summed up as: attract, engage and transact.
       However, equally important to executing a successful 
       campaign is understanding the medium, whether it's email 
       or FaceBook or a setting-up an affiliate program. A 
       successful campaign will use that that knowledge and 
       measure the results." yyztech. 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Internet marketing. 
650  6 Marketing sur Internet. 
650  7 Internet marketing|2fast 
650  7 Internet|2gnd 
650  7 Telemarketing|2gnd 
650 07 Internet.|2swd 
650 07 Telemarketing.|2swd 
700 1  Tilley, Shayne.|4aut 
776 08 |iPrint version:|aEley, Brandon.|tOnline marketing inside 
       out.|b1st ed.|dCollingwood, Vic. : SitePoint, 2009
       |z9780980576825|w(OCoLC)308183095 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9780980576825/?ar
       |zAvailable on O'Reilly for Public Libraries 
938    Askews and Holts Library Services|bASKH|nAH28663946 
938    Books 24x7|bB247|nbkb00032371 
938    ebrary|bEBRY|nebr11021531 
938    EBSCOhost|bEBSC|n488616 
938    YBP Library Services|bYANK|n9781712 
994    92|bJFN