| Description |
1 online resource |
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data file |
| Contents |
Intro; truth. growth. repeat.; contents; introduction; how to use this book; read it like a workshop manual; when you see the word ;business you don't need to be a boss; there's no tax law in here; part one: the circle of true purpose; 1 truth is a system; 2 true purpose; oh going to talk about steve jobs; why motive matters; high horse optional; the basic impact of true purpose; the ultimate impact of true purpose; 3 attraction; why does true purpose touch people?; hiring on purpose; explorers lead; people who want what you want; learn from a nerd |
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True purpose is contagioustrue purpose powers progress in a time of change; 4 innovation; the incredible mr honda; phoney motivation delivers phoney innovation; 5 growth; the little dairy company story; what happened next; no pain, no change; truth = growth; mums know; here's the awesome bit; the monopoly of you; on the defeat of deficiency advertising; 6 reward; excuse me, your strategy is showing; money (yes, money); commercial karma; brand value; company culture; category improvement; societal maturity; the young learn better; better capitalism, better world |
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7 the right way around the circleit starts and ends with the truth; truth attracts the right peoplewhich drives true innovation, which grows markets, which generates rewards the wrong way around the circle; rewards first; growth as pressure, not pleasure; the temptation to manipulate; bad customer service is a clue to a lack of purpose; innovation. now! hurry!; the three types of innovation; sustained innovation; efficiency innovation; market-creating innovation; innervation beats innovation; wanted: some people |
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And finally, oh yeah, we need a purpose, i guessthe more laps you do, the harder it gets; the story of the little radio station that went the wrong way, then the right way ; uh, then the wrong way again; 9 when the circle becomes a galaxy; a galaxy of meerkats; when truth becomes a movement; 10 when the circle becomes a black hole; push out, so you don't get sucked in; part two: finding your true purpose; 11 picture this12 your first task: the before ad; the little furniture shop example; worksheet: your before ad; 13 exercise a: eulogy; who would come to the funeral? |
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What would they say about your brand?a big-business example; who wouldn't come?; worksheet: eulogy; 14 exercise b: protest; march of the geeks; what are you protesting against?; what are you protesting for?; a social-enterprise example; another social-enterprise example (they're great protesters); worksheet: protest; canâ#x80;#x99;t find the fire? write a letter; for too long now ;dear world, optional worksheet: ;for too long now ; optional worksheet:;dear world 15 exercise c: headline; the university example; worksheet: headline; 16 exercise d: why words |
| Summary |
The plain English guide to growing your business with purpose. Avoiding corporate jargon and overly-academic theorising in favor of a commonsense analysis of modern business behaviour, Truth, Growth, Repeat is like a user manual for company growth in a new world of commercial transparency. By mapping the way business works today at a very honest and human level, this street-smart book is a must-read for any business owner who wants to achieve growth and success without compromising their personal values. The book introduces The Circle of True Purpose, a virtuous sequence of knock-on effects that proves that enduring commercial growth is the result when a business owner's authentic motive is placed at the core of everything the business does. Author and brand expert Mike Edmonds explains the correct sequence to follow to acquire both financial return and personal fulfilment, and why going the other way leads to a never-ending cycle of inconsistent sales and consumer distrust. To illustrate these two key paths in life, the book contains many stories of actual businesses who've experienced these effects. This practical guide takes business owners through a series of exercises to help surface their own True Purpose and implement it in their sector of industry.-Get tips on growing your business authentically from an expert in translating complex theory into usable advice -Find out why truth is not only an admirable moral quality but is increasingly the key to lasting business success -Discover ways to surface your True Purpose and learn the actual steps you can take to implement them in our always-on, super-connected world -Bust the corporate myths that might be holding you back and obtain simple, usable tools that will help your higher ideal deliver higher returns If you feel there's a powerful truth inside your business that the world isn't seeing, Truth, Growth, Repeat could be the most important book you ever read. |
| Bibliography |
Includes bibliographical references and index. |
| Subject |
Strategic planning.
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Small business -- Growth.
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Small business -- Management.
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Planification stratégique. |
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Petites et moyennes entreprises -- Croissance. |
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Petites et moyennes entreprises -- Gestion. |
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Small business -- Growth |
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Small business -- Management |
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Strategic planning |
| Added Author |
Duncan, Ronnie, author.
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| Other Form: |
Print version: Edmonds, Mike. Truth, growth, repeat. Milton Qld : Wiley & Sons Australia, [2018] 0730349527 (OCoLC)1001926029 |
| ISBN |
9780730349549 (electronic bk.) |
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0730349543 (electronic bk.) |
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9780730349532 (electronic bk.) |
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0730349535 (electronic bk.) |
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