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Author Cross, Jay, author.

Title Implementing E-Learning / Cross, Jay. [O'Reilly electronic resource]

Edition 1st edition.
Publication Info. Association for Talent Development, 2002.
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Description 1 online resource (160 pages)
text file
38.95
Summary The seventh book in ASTD's E-Learning Series will help you build a powerful implementation and marketing strategy for your e-learning program. This book will show you how to think like a marketing and change management professional by generating awareness for your e-learning brand; position well designed e-learning for maximum effect; develop and implement an effective two-way communication plan; and get your organization ready to accept e-learning. This book is a guide that will enable you to successfully implement e-learning by applying proven techniques from change management and consumer marketing with the ultimate goal of real business results for your organization.
Subject Computer-assisted instruction.
Instructional systems.
Educational technology.
Computer-Assisted Instruction
Educational Technology
Enseignement assisté par ordinateur.
Systèmes d'enseignement.
Technologie éducative.
Computer-assisted instruction
Educational technology
Instructional systems
Added Author Dublin, Lance, author.
O'Reilly for Higher Education (Firm)
Standard No. 1562863339
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