Title When customers become fans : the Chinese technology company Xiaomi cultivates a close connection with its customers through a product development process that invites user participation, as well as through social media and fan clubs / Jielin Dong, Yanli Zhang. [O'Reilly electronic resource]

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[Massachusetts] : Massachusetts Institute of Technology, [2016]

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Available on O'Reilly for Public Libraries

Bookmark link: https://library.naperville-lib.org:444/record=b3173395~S1

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Description	1 online resource (1 volume)
Note	"Reprint #57217."
	From MIT Sloan Management Review, Vol. 57, no. 2 (Winter 2016).
Subject	Customer relations -- Management.
	Customer relations -- Management
Added Author	Zhang, Yanli, author.

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