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001 599810929
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008 100405s2010 njua ob 000 0 eng d
010 2010006751
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020 9780137048250
020 0137048254
020 1282563440
020 9781282563445
020 9786612563447
020 6612563443
020 0137048211
020 9780137048212
024 8 9786612563447
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029 1 AU@|b000053259531
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049 INap
082 04 006.3
082 04 006.3|222
099 eBook O’Reilly for Public Libraries
100 1 Mathewson, James,|d1963-|1https://id.oclc.org/worldcat/
entity/E39PCjxvycVJhTFDppbqgvX3Km
245 10 Audience, relevance, and search :|btargeting Web audiences
with relevant content /|cJames Mathewson, Frank Donatone,
Cynthia Fishel.|h[O'Reilly electronic resource]
260 [Upper Saddle River, N.J.] :|b[IBM Press],|c[©2010]
300 1 online resource (vii, 140 pages) :|billustrations
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
504 Includes bibliographical references (pages 136-140).
505 0 Writing for Web users mimics writing for search engines --
How the Web medium has evolved from its print origins --
Writing relevant content for the Web audience --
Discovering and using popular keywords -- Engaging with
Web visitors through more targeted search referrals --
Developing an optimized site architecture -- Gaining
credibility through pagerank -- Capturing social- and rich
-media opportunities -- Measuring Web effectiveness.
546 English.
588 0 Print version record.
590 O'Reilly|bO'Reilly Online Learning: Academic/Public
Library Edition
650 0 Online authorship.
650 0 Web usage mining.
650 0 Web sites|xDesign.
650 0 Web search engines.
650 0 Internet users.
650 0 Internet marketing.
650 6 Internet|xArt d'écrire.
650 6 Analyse du comportement des internautes.
650 6 Sites Web|xConception.
650 6 Moteurs de recherche sur Internet.
650 6 Internautes.
650 6 Marketing sur Internet.
650 7 Online authorship.|2blmlsh
650 7 Web usage mining.|2blmlsh
650 7 Web sites|xDesign.|2blmlsh
650 7 Web search engines.|2blmlsh
650 7 Internet users.|2blmlsh
650 7 Internet marketing.|2blmlsh
650 7 Internet marketing|2fast
650 7 Internet users|2fast
650 7 Online authorship|2fast
650 7 Web search engines|2fast
650 7 Web sites|xDesign|2fast
650 7 Web usage mining|2fast
650 7 Languages & Literatures.|2hilcc
650 7 Commerce.|2hilcc
650 7 Literature - General.|2hilcc
650 7 Marketing & Sales.|2hilcc
650 7 Business & Economics.|2hilcc
700 1 Donatone, Frank.
700 1 Fishel, Cynthia.
776 08 |iPrint version: Mathewson, James, 1963-|tAudience,
relevance, and search.|dUpper Saddle River, N.J. : IBM
Press, ©2010|z9780137004201|w(OCoLC)457156730
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
learning.oreilly.com/library/view/~/9780137048250/?ar
|zAvailable on O'Reilly for Public Libraries
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