Title Audience, relevance, and search : targeting Web audiences with relevant content / James Mathewson, Frank Donatone, Cynthia Fishel. [O'Reilly electronic resource]

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Description	1 online resource (vii, 140 pages) : illustrations
Bibliography	Includes bibliographical references (pages 136-140).
Contents	Writing for Web users mimics writing for search engines -- How the Web medium has evolved from its print origins -- Writing relevant content for the Web audience -- Discovering and using popular keywords -- Engaging with Web visitors through more targeted search referrals -- Developing an optimized site architecture -- Gaining credibility through pagerank -- Capturing social- and rich-media opportunities -- Measuring Web effectiveness.
Language	English.
Subject	Online authorship.
	Web usage mining.
	Web sites -- Design.
	Web search engines.
	Internet users.
	Internet marketing.
	Internet -- Art d'écrire.
	Analyse du comportement des internautes.
	Sites Web -- Conception.
	Moteurs de recherche sur Internet.
	Internautes.
	Marketing sur Internet.
	Online authorship.
	Web usage mining.
	Web sites -- Design.
	Web search engines.
	Internet users.
	Internet marketing.
	Internet marketing
	Internet users
	Online authorship
	Web search engines
	Web sites -- Design
	Web usage mining
	Languages & Literatures.
	Commerce.
	Literature - General.
	Marketing & Sales.
	Business & Economics.
Added Author	Donatone, Frank.
	Fishel, Cynthia.
Other Form:	Print version: Mathewson, James, 1963- Audience, relevance, and search. Upper Saddle River, N.J. : IBM Press, ©2010 9780137004201 (OCoLC)457156730
ISBN	9780137048250
	0137048254
	1282563440
	9781282563445
	9786612563447
	6612563443
	0137048211
	9780137048212
Standard No.	9786612563447

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