LEADER 00000cam a2200997 a 4500 001 599810929 003 OCoLC 005 20240129213017.0 006 m o d 007 cr unu|||||||| 008 100405s2010 njua ob 000 0 eng d 010 2010006751 015 GBA9C4817|2bnb 016 7 015447836|2Uk 019 656358933|a667098895|a1058427582|a1065079331|a1103274267 |a1156879860|a1202555588|a1240514150 020 9780137048250 020 0137048254 020 1282563440 020 9781282563445 020 9786612563447 020 6612563443 020 0137048211 020 9780137048212 024 8 9786612563447 029 1 AU@|b000048867294 029 1 AU@|b000053259531 029 1 DEBSZ|b355402165 029 1 HEBIS|b291475078 029 1 AU@|b000073550979 035 (OCoLC)599810929|z(OCoLC)656358933|z(OCoLC)667098895 |z(OCoLC)1058427582|z(OCoLC)1065079331|z(OCoLC)1103274267 |z(OCoLC)1156879860|z(OCoLC)1202555588|z(OCoLC)1240514150 037 CL0500000062|bSafari Books Online 040 UMI|beng|epn|cUMI|dCOO|dCEF|dOCLCQ|dDEBSZ|dOCLCQ|dOCLCF |dOCLCQ|dIDEBK|dCDX|dB24X7|dOCLCQ|dLIV|dOCLCQ|dYDX|dCNCGM |dAU@|dOCLCQ|dWYU|dVT2|dLDP|dOCLCO|dOCLCQ|dOCLCA|dOCLCO |dOCLCQ|dOCLCL 049 INap 082 04 006.3 082 04 006.3|222 099 eBook O’Reilly for Public Libraries 100 1 Mathewson, James,|d1963-|1https://id.oclc.org/worldcat/ entity/E39PCjxvycVJhTFDppbqgvX3Km 245 10 Audience, relevance, and search :|btargeting Web audiences with relevant content /|cJames Mathewson, Frank Donatone, Cynthia Fishel.|h[O'Reilly electronic resource] 260 [Upper Saddle River, N.J.] :|b[IBM Press],|c[©2010] 300 1 online resource (vii, 140 pages) :|billustrations 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 504 Includes bibliographical references (pages 136-140). 505 0 Writing for Web users mimics writing for search engines -- How the Web medium has evolved from its print origins -- Writing relevant content for the Web audience -- Discovering and using popular keywords -- Engaging with Web visitors through more targeted search referrals -- Developing an optimized site architecture -- Gaining credibility through pagerank -- Capturing social- and rich -media opportunities -- Measuring Web effectiveness. 546 English. 588 0 Print version record. 590 O'Reilly|bO'Reilly Online Learning: Academic/Public Library Edition 650 0 Online authorship. 650 0 Web usage mining. 650 0 Web sites|xDesign. 650 0 Web search engines. 650 0 Internet users. 650 0 Internet marketing. 650 6 Internet|xArt d'écrire. 650 6 Analyse du comportement des internautes. 650 6 Sites Web|xConception. 650 6 Moteurs de recherche sur Internet. 650 6 Internautes. 650 6 Marketing sur Internet. 650 7 Online authorship.|2blmlsh 650 7 Web usage mining.|2blmlsh 650 7 Web sites|xDesign.|2blmlsh 650 7 Web search engines.|2blmlsh 650 7 Internet users.|2blmlsh 650 7 Internet marketing.|2blmlsh 650 7 Internet marketing|2fast 650 7 Internet users|2fast 650 7 Online authorship|2fast 650 7 Web search engines|2fast 650 7 Web sites|xDesign|2fast 650 7 Web usage mining|2fast 650 7 Languages & Literatures.|2hilcc 650 7 Commerce.|2hilcc 650 7 Literature - General.|2hilcc 650 7 Marketing & Sales.|2hilcc 650 7 Business & Economics.|2hilcc 700 1 Donatone, Frank. 700 1 Fishel, Cynthia. 776 08 |iPrint version: Mathewson, James, 1963-|tAudience, relevance, and search.|dUpper Saddle River, N.J. : IBM Press, ©2010|z9780137004201|w(OCoLC)457156730 856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https:// learning.oreilly.com/library/view/~/9780137048250/?ar |zAvailable on O'Reilly for Public Libraries 938 YBP Library Services|bYANK|n14858451 938 ProQuest MyiLibrary Digital eBook Collection|bIDEB|n256344 938 Coutts Information Services|bCOUT|n13255997 938 Books 24x7|bB247|nbks00035368 938 Askews and Holts Library Services|bASKH|nAH38082231 994 92|bJFN