| Description |
1 online resource (1 volume) : illustrations |
| Contents |
What is business storytelling? -- The importance of business storytelling -- Business storytelling styles -- Crafting your stories -- Making your stories shine -- Practising and delivering stories -- Secret storytelling business -- Getting your stories out there -- Implementing storytelling into your organisation -- Giving it a go -- Story index. |
| Summary |
In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. |
| Language |
English. |
| Bibliography |
Includes index. |
| Subject |
Psychology, Industrial.
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Communication in management.
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Business communication.
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Business presentations.
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Leadership.
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Storytelling.
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Psychologie du travail. |
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Communication en gestion. |
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Communication dans l'entreprise. |
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Présentations (Affaires) |
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Leadership. |
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Art de conter. |
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Business communication |
|
Business presentations |
|
Communication in management |
|
Leadership |
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Psychology, Industrial |
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Storytelling |
| Added Author |
Naidu, Yamini.
|
| Added Title |
How leaders connect, engage and inspire with storytelling |
| Other Form: |
Print version: Dolan, Gabrielle. Hooked. Milton, Queensland : J. Wiley & Sons Australia, 2013 9781118637623 1118637623 |
| ISBN |
9781118637654 |
|
1118637658 |
|
111863764X (electronic bk.) |
|
9781118637647 (electronic bk.) |
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(pbk.) |
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