| Description |
1 online resource |
| Physical Medium |
polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 |
| Description |
text file rdaft http://rdaregistry.info/termList/fileType/1002 |
| Note |
Includes index. |
| Contents |
Secret service systems : creating behind-the-scenes systems -- Secret service at work : implementing secret service systems -- Your front line is your bottom line : the value of your front-line people -- What are we really selling? : making it an experience -- Drilling for oil, in your own backyard : marketing to go deeper with your existing customers -- Creating passionate team members : creating a great corporate culture -- An opportunity to be a hero : turning customer complaints into positive experiences -- Enhancing the quality of lives around us : giving back -- E-nough : getting back to the face-to-face relationships. |
| Summary |
The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't * Fascinating insights from behavioral and neurological research * Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick. |
| Subject |
Customer services.
|
|
Consumer satisfaction.
|
|
Customer loyalty.
|
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Consumer Behavior |
|
Service à la clientèle. |
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Consommateurs -- Satisfaction. |
|
Consommateurs -- Fidélité. |
|
Consumer satisfaction |
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Customer loyalty |
|
Customer services |
| Other Form: |
Print version: Secret service. New York : AMACOM, ©2003 0814471714 (DLC) 2002014953 |
| ISBN |
9780814426975 (ebook) |
|
0814426972 |
|
9780814471715 |
|
0814471714 |
|
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