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Author Didner, Pam.

Title Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works / Pam Didner. [O'Reilly electronic resource]

Imprint New York : McGraw-Hill Education, ©2015.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3168862~S1
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Description 1 online resource (1 volume) : illustrations
Bibliography Includes bibliographical references and index.
Summary Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. This book takes you step-by-step through the process of creating and refining your strategies to meet this new reality. You will learn how to create content that engages people--regardless of their country and culture; identify key actions and strategies to apply to your projects; connect "dots" that others don't see and connect them in ways you never thought of before. -- Edited summary from back cover.
Subject Export marketing.
Marketing.
Strategic planning.
Marketing
Marketing.
Planification stratégique.
marketing.
Export marketing
Marketing
Strategic planning
Added Title How to create great content, reach more customers, and build a worldwide marketing strategy that works
Other Form: Print version: Didner, Pam. Global content marketing. New York : McGraw-Hill Education, [2015] 9780071840972 (DLC) 2014020494 (OCoLC)875520292
ISBN 9780071840989 (electronic bk.)
0071840982 (electronic bk.)
(paperback ; alk. paper)
(alk. paper)
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