| Description |
1 online resource (1 audio file (2hr., 15 min.)) : digital. |
|
digital digital recording rda |
|
data file rda |
| Access |
Digital content provided by hoopla. |
| Performer |
Read by Jeff David. |
| Summary |
Richness or reach? The trade-off used to be simple but absolute. Your business strategy could either focus on rich information, customized products and services tailored to a niche audience, or could reach out to a larger market, but with watered-down information, that sacrificed richness in favor of a broad, general appeal. This volume shows how to build new strategies that reflect a world where richness and reach go hand in hand, and explains how to make the most of the new forces shaping competitive advantage. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Information technology.
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Knowledge management.
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Strategic planning.
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| Added Author |
Wurster, Thomas S.
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David, Jeff.
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hoopla digital.
|
| ISBN |
9781598874273 (sound recording : hoopla Audio Book) |
|
1598874276 (sound recording : hoopla Audio Book) |
| Music No. |
MWT12258885 |
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