| Description |
1 online resource (xiv, 174 pages) : illustrations |
|
text file |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Based on interviews with 48 executives in a variety of industries, The Moral Advantage describes the many distinct ways that morality contributes to business success. Some of these ways are familiar (following ethical codes, for example), whereas others, such as unleashing the powers of moral imagination, have received little or no attention. Damon details precisely how these business leaders applied their moral sense to strengthen their businesses. For some, it was a matter of directly extrapolating a new business concept from a moral (and often spiritual) worldview. For others, it was a sensitivity to what consumers needed and a determination to respond effectively to that. For yet others, it was a commitment to a caring and ethical manner of doing business that required inventive approaches to organizing employees. But in every case, Damon shows that it was by adhering firmly to a personal moral code that these men and women ultimately triumphed. All too many people view business as a ruthless, dog-eat-dog world where only the pitiless survive. Recent scandals in the corporate world have reinforced this cynical view. Men and women in business today need a roadmap showing them how to achieve success on the high road. The Moral Advantage provides that roadmap. |
| Contents |
Introduction : success and satisfaction in business -- Leading lights -- Moral advantage -- Generative morality : acts of creation -- Empathic morality and the golden rule -- Business ethics that come naturally -- Philanthropy in business : doing it right -- Forging a moral identity in business. |
| Language |
English. |
| Subject |
Business ethics.
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Success in business -- Moral and ethical aspects.
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Social responsibility of business.
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Industrial management -- Moral and ethical aspects.
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Organizational behavior -- Moral and ethical aspects.
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Businesspeople -- Interviews.
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Successful people -- Interviews.
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Morale des affaires. |
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Succès dans les affaires -- Aspect moral. |
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Entreprises -- Responsabilité sociale. |
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Gestion d'entreprise -- Aspect moral. |
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Comportement organisationnel -- Aspect moral. |
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Gens d'affaires -- Entretiens. |
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Gagneurs -- Entretiens. |
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Business ethics |
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Businesspeople |
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Industrial management -- Moral and ethical aspects |
|
Organizational behavior -- Moral and ethical aspects |
|
Social responsibility of business |
|
Successful people |
| Genre |
Interviews
|
| Added Title |
How to succeed in business by doing the right thing |
| Other Form: |
Print version: Damon, William, 1944- Moral advantage. San Francisco, CA : Berrett-Koehler, ©2004 1576752062 (DLC) 2004041147 (OCoLC)54365244 |
| ISBN |
9781609943677 (electronic bk.) |
|
1609943678 (electronic bk.) |
|
9781609943806 (electronic bk.) |
|
1609943805 (electronic bk.) |
|
9781605095707 (electronic bk.) |
|
1605095702 (electronic bk.) |
|
128326854X |
|
9781283268547 |
|
9786613268549 |
|
6613268542 |
|
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