Description |
1 online resource (xiii, 362 pages) : illustrations |
Physical Medium |
polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 |
Description |
data file |
Note |
Translation of: Boxen : kreativitet som skapar bättre affärer : träna dig till framgång. |
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Title from title screen. |
Bibliography |
Includes bibliographical references and index. |
Contents |
Creativity Unlimited: Thinking Inside the Box for Business Innovation; Contents; Acknowledgements; 1: Why this book?; PART I: It ' s About Success; 2: Why creativity?; 3: Are you creative?; 4: Why is creativity so important?; 5: Isn ' t creativity dangerous?; PART II: Think Inside the Box; 6: What is creativity?; 7: The creative result; 8: The creative process; 9: The creative person; 10: Thinking inside the box; PART III: Expanding the Box; 11: The four walls of the box; 12: The first wall: conventions and rules; 13: The second wall: common sense; 14: The third wall: physiology. |
Summary |
Flying in the face of current thinking, this book suggests that we do not need to 'think outside the box' in our quest for creativity, rather we should rethink the way we look 'inside the box'. This idea will resonate only too well with those who have endeavoured to be creative by thinking outside that box, only to have their attempts scuppered by the constraints of bureaucracy and organizational politics. Instead of fighting a losing battle, the author suggests that creativity should be worked at within the constraints of the organizational box, but that space needs to be grown and allowed. |
Language |
English. |
Subject |
Creative ability in business.
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Creative thinking.
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Technological innovations.
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Créativité dans les affaires. |
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Innovations. |
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Creative ability in business |
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Creative thinking |
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Technological innovations |
Other Form: |
Print version: Dahlén, Micael. Boxen. English. Creativity unlimited. Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2008 9780470770849 (DLC) 2008027939 (OCoLC)234073675 |
ISBN |
9781119207160 (electronic bk.) |
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1119207169 (electronic bk.) |
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0470722126 (electronic bk.) |
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9780470722121 (electronic bk.) |
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1119187389 |
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9781119187387 |
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1282548379 |
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9781282548374 |
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9786612548376 |
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6612548371 |
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(cloth ; alk. paper) |
Standard No. |
99968544462 |
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