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Author Dahlén, Micael.

Uniform Title Boxen. English
Title Creativity unlimited : thinking inside the box for business innovation / Micael Dahlén. [O'Reilly electronic resource]

Imprint Chichester, England ; Hoboken, N.J. : J. Wiley & Sons, ©2008.
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Description 1 online resource (xiii, 362 pages) : illustrations
Physical Medium polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003
Description data file
Note Translation of: Boxen : kreativitet som skapar bättre affärer : träna dig till framgång.
Title from title screen.
Bibliography Includes bibliographical references and index.
Contents Creativity Unlimited: Thinking Inside the Box for Business Innovation; Contents; Acknowledgements; 1: Why this book?; PART I: It ' s About Success; 2: Why creativity?; 3: Are you creative?; 4: Why is creativity so important?; 5: Isn ' t creativity dangerous?; PART II: Think Inside the Box; 6: What is creativity?; 7: The creative result; 8: The creative process; 9: The creative person; 10: Thinking inside the box; PART III: Expanding the Box; 11: The four walls of the box; 12: The first wall: conventions and rules; 13: The second wall: common sense; 14: The third wall: physiology.
Summary Flying in the face of current thinking, this book suggests that we do not need to 'think outside the box' in our quest for creativity, rather we should rethink the way we look 'inside the box'. This idea will resonate only too well with those who have endeavoured to be creative by thinking outside that box, only to have their attempts scuppered by the constraints of bureaucracy and organizational politics. Instead of fighting a losing battle, the author suggests that creativity should be worked at within the constraints of the organizational box, but that space needs to be grown and allowed.
Language English.
Subject Creative ability in business.
Creative thinking.
Technological innovations.
Créativité dans les affaires.
Innovations.
Creative ability in business
Creative thinking
Technological innovations
Other Form: Print version: Dahlén, Micael. Boxen. English. Creativity unlimited. Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2008 9780470770849 (DLC) 2008027939 (OCoLC)234073675
ISBN 9781119207160 (electronic bk.)
1119207169 (electronic bk.)
0470722126 (electronic bk.)
9780470722121 (electronic bk.)
1119187389
9781119187387
1282548379
9781282548374
9786612548376
6612548371
(cloth ; alk. paper)
Standard No. 99968544462
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