| Description |
1 online resource (3 pages) |
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text file |
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6.50 |
| Summary |
If an organization only makes incremental improvements, it should expect only incremental increases to its profits. More dramatic gains in profitability require a radical overhaul to high-level organizational thinking. Our research suggests that demand and supply integration offers one such pathway to creating a culture that recognizes that an organization cannot simultaneously be all things to all customers. Instead, demand and supply integration helps companies get ahead by enabling organizations to make tough decisions about how to allocate scarce resources to optimize creation of value - and for which customers. |
| Subject |
Creative ability in business.
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Creative thinking.
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Technological innovations.
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New products.
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Créativité dans les affaires. |
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Innovations. |
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Creative ability in business |
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Creative thinking |
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New products |
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Technological innovations |
| Added Author |
Mollenkopf, Diane, author.
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Stank, Theodore, author.
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Da Silva, Andrea, author.
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Davis, Edward, author.
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Christopher, Martin, author.
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Fisher, Marshall, author.
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Jonsson, Patrik, author.
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Mersereau, Adam, author.
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Raman, Ananth, author.
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O'Reilly for Higher Education (Firm)
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| Standard No. |
53863MIT56403 |
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