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Author Cyr, Lisa.

Title Innovative promotions that work : a quick guide to the essentials of effective design / Lisa L. Cyr. [O'Reilly electronic resource]

Imprint Gloucester, Mass. : Rockport Publishers, ©2011.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3158581~S1
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Description 1 online resource (192 pages) : illustrations
Contents Cover -- Title -- Contents -- Introduction -- Image and Brand-Building Promotions -- Be Inspired -- Invitations, Announcements, and Cards -- The Big Idea -- Keepsake Promotions -- Get Production Savvy -- Publication and Newsletter Promotions -- Treading New Ground -- Campaigns -- Directory of Suppliers and Manufacturers -- Directory of Contributors -- About the Author
Summary Billions of dollars are spent every year on promotions, and for some, the payoff is huge.
Subject Graphic arts -- Vocational guidance.
Sales promotion -- Case studies.
Graphic arts -- Marketing.
Graphic arts -- Management.
Arts graphiques -- Orientation professionnelle.
Ventes -- Promotion -- Études de cas.
Arts graphiques -- Gestion.
Graphic arts -- Management
Graphic arts -- Marketing
Graphic arts -- Vocational guidance
Sales promotion
Genre Case studies
Note At head of title: Graphic workshop
Other Form: Print version: Cyr, Lisa. Innovative promotions that work. Gloucester, Mass. : Rockport Publishers, ©2006 1592532195 (DLC) 2005027583 (OCoLC)61694821
ISBN 9781610601733 (electronic bk.)
1610601734 (electronic bk.)
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