| Description |
1 online resource (xiv, 200 p.) : ill. |
|
text file rda |
| Note |
Includes index. |
| Contents |
Table of Contents; Preface; Who This Book Is For; Who This Book Is Not For; What You'll Learn; Other Learning Options; If You Like (or Don't Like) This Book; Conventions Used in This Book; Using Code Examples; How to Contact Us; Safari® Books Online; Acknowledgments; Chapter 1. Introducing Web Analytics; Defining Web Analytics; Quantitative and Qualitative Data; The Continuous Improvement Process; Measuring Outcomes; What Google Analytics Contributes; How Google Analytics Fits in the Analytics Ecosystem; Chapter 2. Creating an Implementation Plan; Gather Business Requirements. |
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Analyze and Document Website ArchitectureCreate an Account and Configure Your Profile; Configure the Tracking Code and Tag Pages; Tag Marketing Campaigns; Create Additional User Accounts and Configure Reporting Features; Perform Optional Configuration Steps; Chapter 3. Under the Covers: How Google Analytics Works; Data Collection and Processing; Reports; About the Tracking Code; The Mobile Tracking Code; App Tracking; The (Very) Old Tracking Code: urchin.js; Understanding Pageviews; Chapter 4. Tracking Visitor Clicks, Outbound Links, and Non-HTML Files; About the Tracking Cookies. |
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Chapter 5. Google Analytics Accounts and ProfilesGoogle Analytics Accounts; Creating a Google Analytics Account; Creating Additional Profiles; Access Levels; All About Profiles; Basic Profile Settings; Profile Name; Website URL; Time Zone; Default Page; Exclude URL Query Parameters; E-Commerce Settings; Tracking On-Site Search; Basic implementation; Advanced implementation; Applying Cost Data; Chapter 6. Filters; Filter Fields; Filter Patterns; Filter Type; Include/Exclude Filters; Search and Replace Filters; Lowercase/Uppercase Filters; Advanced Profile Filters; Predefined Filters. |
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Chapter 7. Tracking Conversions with Goals and FunnelsGoals; Time on Site; Pages per Visit; URL Destinations; Additional Goal Settings; Tracking Defined Processes with Funnels; Chapter 8. Must-Have Profiles; Profile Roles; Raw Data Profile; Master Profile; Test Profile; Access-Based Profiles; Using Profiles to Segment Data; Exclude Internal Traffic; Include Valid Traffic; Force Request URI to Lowercase; Force Campaign Parameters to Lowercase; Keeping Track of Your Configuration Changes; Chapter 9. Marketing Campaign Tracking; How It Works; How to Tag Links; Tracking AdWords. |
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Tracking Other CPC SourcesTracking Email; Email Messages to Complete Conversion Activities; Embedding Campaign Tags Within a Page; Understanding Conversion Attribution; Tracking Internal Marketing Campaigns; Step 1: Create a New Profile; Step 2: Tag Your Internal Campaigns; Step 3: Configure Site Search Settings; The Reports; Chapter 10. Advanced Tracking Techniques; Tracking Across Multiple Domains; How It Works; Implementation; Tracking Across Multiple Subdomains; Implementation; Tracking Across Multiple Domains with Multiple Subdomains; Frames and iFrames; Frames; iFrames. |
| Summary |
Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practic. |
| Subject |
Google Analytics.
|
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Google Analytics. |
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Google Analytics. |
|
Google Analytics |
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Google Analytics. |
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Web usage mining -- Computer programs.
|
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Google analytics. |
|
Internet searching -- Statistical services. |
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Internet users -- Statistics -- Data processing. |
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Web usage mining -- Computer programs. |
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Computer science. |
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Engineering. |
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Electrical engineering. |
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Business. |
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Analyse du comportement des internautes -- Logiciels. |
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Web usage mining / Computer programs. |
| Other Form: |
Print version: Cutroni, Justin. Google Analytics. Beijing, China ; Cambridge, MA : O'Reilly, c2010 9780596158002 (OCoLC)515451146 |
| ISBN |
9781449394608 |
|
1449394604 |
|
9781449399597 |
|
1449399592 |
|
0596158009 |
|
9780596158002 |
| Standard No. |
9780596158002 |
|
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