| Description |
1 online resource (1 volume) : illustrations |
| Note |
Includes index. |
| Summary |
Presenting a clear; step-by-step framework that will help you determine your companys precise position in the marketing landscape; this book will show you how to create a branding and marketing strategy that will build market momentum and crush the competition. -- Edited summary from book. |
| Contents |
Cover -- Title Page -- Copyright Page -- Dedication -- Contents -- Foreword -- Preface -- Part I: The Principles of Positioning -- 1: Great Marketing Starts with Great Positioning -- 2: Core DNA Matters -- 3: Genetic Testing -- The DNA Test -- The Genotype Test -- 4: The Six Cs of Positioning -- 5: Positioning and>Message Architecture -- 6: Activation -- 7: Genetic Engineering -- 8: Cutting-Edge Revolutions -- Part II: Aha! in Action: The Practice of Positioning -- 9: Tile: Delivering Peace of Mind -- 10: BuildingConnected: Cutting Through the Noise -- 11: Addepar: Weapon of Choice |
|
12: Synaptics: The Human Interface Revolution -- 13: Retrotope: The Next Big Thing -- 14: OpenGov: Charisma in Action -- Conclusion -- Acknowledgments -- Index |
| Subject |
Marketing.
|
|
Marketing |
|
Marketing. |
|
marketing. |
|
Marketing |
| Added Title |
Discover your positioning DNA and dominate your competition |
| Other Form: |
Print version: Cunningham, Andrea. Get to aha! New York : McGraw-Hill Education, [2018] 9781260031201 (DLC) 2017024948 (OCoLC)1007495046 |
| ISBN |
9781260031218 (electronic bk.) |
|
1260031217 (electronic bk.) |
|
More Resources