| Description |
1 online resource |
| Summary |
The innovative customer reward system marketers can use to spur across-the-board business success-behavioral currency. Replacing traditional rewards systems, in which customers earn points through purchases, a "behavioral currency" program rewards people for everyday behavior, like entering a store, scanning a product, or messaging friends. A behavioral currency strategy shifts the labor of promoting products from marketing departments directly to the shopper via Shopkick, foursquare, and other loyalty programs. Crawford is Vice President of Strategy for MARS Advertising and has been named the best practitioner of shopper marketing by Hub magazine four years in a row; she has been interviewed by ABC News Tonight with Diane Sawyer, the Associated Press, US News & World Report, and ABC News. |
| Bibliography |
Includes bibliographical references and index. |
| Language |
English. |
| Contents |
Foundations of the shopper economy -- The shopper is the medium -- The new path to purchase -- Around the wheel -- Valuing advocacy -- Advocates and evangels -- Valuing participation -- The product as souvenir -- Loyalty -- Valuing attention -- Marketing implications for the near term -- A glimpse ahead. |
| Subject |
Consumer behavior.
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Customer loyalty.
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Internet marketing.
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Consommateurs -- Comportement. |
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Consommateurs -- Fidélité. |
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Marketing sur Internet. |
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Consumer behavior |
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Customer loyalty |
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Internet marketing |
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Commerce. |
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Business & Economics. |
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Marketing & Sales. |
| Other Form: |
Print version: 9786613613622 (DLC) 2012000524 |
| ISBN |
9780071787185 (electronic bk.) |
|
0071787186 (electronic bk.) |
|
9786613613622 |
|
6613613622 |
| Standard No. |
9786613613622 |
|
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