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Author Covey, Wendy, author.

Title Content marketing, engineered : build trust and convert buyers with technical content / Wendy Covery.

Publication Info. Austin, Texas : River Grove Books, [2020]
Bookmark link: https://library.naperville-lib.org:444/record=b2018967~S1
Location Call No. Status
 Nichols Adult Nonfiction  658.872 COV    AVAILABLE
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Description xiii, 232 pages ; 23 cm
Summary Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency. Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.
Subject Marketing.
Target marketing.
ISBN 9781632992857
163299285X
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