| Description |
1 online resource (1 audio file (11hr., 45 min.)) : digital. |
|
digital digital recording rda |
|
data file rda |
| Access |
Digital content provided by hoopla. |
| Cast |
Read by Karl Weber. |
| Summary |
In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good does not equal magnetic; how what you don't see can make or break a product; the art of transforming fence sitters into customers; why there's no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage). |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Demand (Economic theory)
|
|
Supply and demand.
|
|
Consumption (Economics)
|
|
Consumers -- Attitudes.
|
| Added Author |
Weber, Karl, 1953-
|
|
Courvoisier, Dave. Narrator.
|
|
hoopla digital.
|
| ISBN |
9781611746525 (sound recording : hoopla Audio Book) |
|
1611746523 (sound recording : hoopla Audio Book) |
| Music No. |
MWT11418438 |
|
More Resources
