| Description |
1 online resource (1 audio file (9hr., 58 min.)) : digital. |
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digital digital recording rda |
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data file rda |
| Access |
Digital content provided by hoopla. |
| Cast |
Read by Randye Kaye. |
| Summary |
From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party. In a media environment in which everyone has the opportunity to tune out, tune in, and speak back, The Branding of Right-Wing Activism ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Tea Party movement -- Press coverage.
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Press and politics -- United States.
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Conservatism in the press -- United States.
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Mass media -- Political aspects -- United States.
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United States -- Politics and government -- 2009-2017.
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| Added Author |
Kaye, Randye.
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hoopla digital.
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| ISBN |
9781977311191 (sound recording : hoopla Audio Book) |
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1977311199 (sound recording : hoopla Audio Book) |
| Music No. |
MWT12210954 |
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