| Description |
1 online resource (8 pages) |
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text file |
| Summary |
The biggest consumer goods companies shell out more than $1 billion a year for R & D but lately have seen no appreciable impact on their sales. That's troubling for companies whose growth has plateaued in recent years. In contrast, some smaller competitors that spend less on R & D - but do so more shrewdly - have seen a significant boost in sales. In this sector, innovators needn't bet big to reap returns. |
| Added Author |
Carpenter, Gregory, author.
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Hasan, Tushmit, author.
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Safari, an O'Reilly Media Company.
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| Standard No. |
53863MIT60207 |
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